Click here to download printer friendly version

for your
Buyers Guide!

In This Issue:

This Month's Associate
Member Spotlight - Tribe Team Training

This Month's Club Member Spotlight -
Universal Athletic Club

MACMA's Newest Member
Muscle Up Marketing

Indoor Cycling Group
Joins Life Fitness Family

Cash for Christmas

Recruiting, Onboarding
and Retaining Staff

REVVED was CA's First Ever
Strength and Conditioning 5k Race.

FOHO’s Beast of Friends




This Month's Associate Member Spotlight is Tribe Team Training

Written by J.P. Richard, CEO Tribe Team Training North America

Reveal Your Hidden Opportunity in 2017
A few years ago, many industries have shifted their business models to seek
more ancillary revenue opportunities to generate more bottom line success.
These small shifts in business models can have a big impact on the bottom line.

Click here to read full article>

. . . . . . . . . . . . . . . . . . . . . . .

This Month's Club Member Spotlight
is Universal Athletic Club

Written by Laurie Haines, Director of Marketing, Universal Athletic Club

Universal Athletic Club is a 120,000 square foot Fitness & Wellness Center
dedicated to the SUCCESS, HEALTH & HAPPINESS of it’s members and
surrounding community of Lancaster, PA.

The club has been privately owned by Rick & Mary Casselbury since 1994.
With their passion for fitness, family and healthy living, the Casselbury’s have
converted what once was an indoor tennis and racquetball club into a full-service
Fitness & Wellness complex for babies through seniors. Although a very large and
modern facility, the club still has a friendly, local, small-town feel.

Click here to read full article>

. . . . . . . . . . . . . . . . . . . . . . .

MACMA'S Newest Member

Written by Natalie Dreher, Senior Marketing Consultant

Muscle Up Marketing specializes in developing and executing integrated marketing
campaigns to generate leads for health clubs across the United States.
Their cutting-edge strategies and industry knowledge will have your club booming
in no time! Targeted Direct Mail, Social Media Management, Target Display Ads,
Grassroots Print Marketing, Email Marketing, Mobile Geotargeting, and So Much More!

. . . . . . . . . . . . . . . . . . . . . . . .

Indoor Cycling Group
Joins Life Fitness Family

written by Lauren Platt, Public Relations and Social Media Manager

Leading indoor cycling brand enhances group training offering

ROSEMONT, Ill., Aug. 31, 2016 – Life Fitness, the global leader in commercial fitness equipment, today announced that its parent company, Brunswick Corporation (NYSE: BC), has completed its acquisition of Germany’s Indoor Cycling Group (ICG), a leading provider of indoor cycling equipment.

Click here to read full article>

. . . . . . . . . . . . . . . . . . . . . . . .

Cash for Christmas

Written by Dan Strayton, General Manager,
Health Unlimited Family Fitness and Aquatic Center

Cash for Christmas is a member incentive program focused around group exercise classes and social interaction. Members pick a partner, or we match up members looking for partners, and they attempt to accumulate enough points to get into our drawing for $500 cash!

Click here to read full article>




Service Award


To learn more!

. . . . . . . . . . .

Awards of


to fill out your form

Club Member Spotlight

Universal Athletic Club

Associate Member Spotlight

Tribe Team Training

Board of


Leslie Flynn
Columbia Association

Ex-Officio President

Laurie Caton
Corporate Fitness Works

Vice President
and Secretary

Julia Arguelles
Corporate Fitness Works


Anish Manrai
Columbia Association

Executive Director

Kerry Campbell

MACMA Board Members:

Dustin Schnee
Merritt Athletic Club

Chip Kafka
Merritt Athletic Club

Recruiting, Onboarding
and Retaining Staff

Provided by John Platero, CEO of Smart Fitnesss

John Platero, CEO of Smart Fitness shows you how
Smart Fitness can make recruiting, onboarding and
retaining your staff much more effective and economical.

Click here to watch John's Video>

. . . . . .. . . . . . . . . . . . . . . . . .

REVVED was CA's First Ever
Strength and Conditioning 5k Race.

Written by Jennifer Medillin, Fitness Training Supervisor, Columbia Association

REVVED was CA's first ever strength and conditioning 5k race. The concept of the challenge was to create teams led by one of our personal trainers as a captain and a teammate. We had 5 teams that competed in challenges such as jump rope skips, rowing, monkey bars, bear crawling up a hill and heavy farmers carry. Each member of the team had to participate in each challenge and no team could move on to the next challenge station until the entire team had a go at that specific station. The competition got heated as teams underestimated the combination of the strength vs the cardio challenge of the 5k. However, at the end of the day, camaraderie prevailed and all teams finished within 75 minutes. Feedback was positive and we are already thinking ahead to what this race/challenge will look like for the spring. 

Visit our website to learn more >

. . . . . .. . . . . . . . . . . . . . . . . .

FOHO’s Beast of Friends

Written by Eric Campbell, Health Fitness Specialist,
Corporate Fitness Works

Eric Campbell, Health Fitness Specialist, with Corporate Fitness Works at the FOHO
Fitness Center in Washington, DC leads his members in fun, challenging activities in
and outside of the Fitness Center. After teaching boot camp and athletic conditioning
for years, Eric started to recognize that there was a group of our members who
enjoyed the thrill of competition and loved to engage in extracurricular activities.
Always looking for new ways to engage members, Eric set up fitness excursions for
members that included hiking, zip lining, rope climbing, and even kayaking.

Click here to read the full article >

Check out this slidshow of the awesome journey! >

Like Us On

Follow Us On

Link With MACMA

Contact us at:
5212 Plain Tree Way, Haymarket, VA 20169

Visit us at MACMA's Website
> Easier navigation
> Better information
> More Online Resources


This Enewsletter
is sponsored by the
following supporters:

MACMA is a professional network of athletic, health, fitness, racquet and sports clubs throughout
Maryland, Virginia, Washington DC, Delaware, Pennsylvania and New Jersey. As a regional affiliate of IHRSA,
MACMA's mission is to address the needs of the industry at a regional level and to promote the interests of
the industry within the region. Please log on to our website to learn more.

MACMA's Agency of Record