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October/November E-News

In This Issue:

This Month's Associate
Member Spotlight is Performance Food

This Month's Club
Member Spotlight
is Horsham Athletic Club

Introducing MACMA's
Newest Member
Active Wellness

Technogym New Product
Launches: Outrace

American Hero Classic

The Benefits of Live
Workshops in
Continuing Education

Green Fitness
Solutions for Everyone

ABC Financial

Meet Bjorn Bjerkoe,
Daxko’s New Chief
Technology Officer

Make way
for Freemotion



This Month's Club Member
Spotlight is Horsham Athletic Club
Written by Kurt Vonder Schmalz,
General Manager, Horsham Athletic Club

Being surrounded by club industry giants, big box gyms,
community centers and YMCAs, we have succeeded in
establishing our club as the go to facility in our community. 
How have we done this you may ask? By offering luxury locker
rooms and amenities, a fully licensed preschool providing complimentary
childcare to members, sixty group exercise classes weekly,
over 5,000 square feet of indoor turf and functional training areas,
well maintained equipment, four well-appointed studios hosting
Spin, Pilates, Yoga, Zumba, H.I.I.T, Kickboxing, Fit to Fight, Gravity,
Dynamic Soccer Training, Step, just to name a few, and by not taking
for granted the human factor that is so critical to a club’s success.

Click here to read full article>

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Introducing MACMA's
Newest Member Active Wellness

Active Wellness is a management company specializing
in fitness and wellness services headquartered in San Francisco.  
They operate 60 fitness centers across the country for their
corporate, residential, community, medical fitness centers,
and commercial health clubs.

. . . . . . . . . . . . . . . . . . . . . . .

  • Sprint 8, Matrix
  • Preva 7.0, Precor
  • Outrace, Technogym

Click here to read full article>

. . . . . . . . . . . . . . . . . . . . . . .

American Hero Classic

Provided by Dana Shorb,
Director of Fitness, Aspen Hill Club



for complete
2017 webinar
and details

. . . . . . . . . . .


The Arena Club
is hiring an


Department: Aquatics
Reports To:
Facilities Director
Full Time
40 hours per week;
Salary Exempt

Job Summary:
Responsible for
overseeing all
aspects of
including but not
limited to swim
team, swim
lessons, Agape,
Mobility. Will be
responsible for
managing the
staff of aquatics;
pool operations
and maintenance.
Will ensure all
departments are
running efficiently
and effectively.

to learn more



Club Member Spotlight

Horsham Athletic Club

Associate Member Spotlight

Performance Food Centers


Click here to Meet The PFC Team!

Board of


Leslie Flynn
Columbia Association

Vice President
and Secretary

Julia Arguelles
Corporate Fitness Works


Anish Manrai
Columbia Association

Executive Director
Kerry Campbell

Board Members:

Dustin Schnee
Merritt Clubs

Nicole Meidinger
Annapolis Athletic Club

Rob Wise
Merritt Clubs

Dori Nugent
Club La Maison

The Benefits of Live Workshops
in Continuing Education

Provided by Caroline Hanson,
National Accounts Marketing Support and Event Manager,
American Council On Exercise

The American Council on Exercise (ACE) is committed to
providing your staff with high-quality education to help
their clients achieve lasting results. While there are many
options for obtaining continuing education credits (CECs),
including specialist programs, online courses, quizzes and
new certifications, the most popular are our live workshops.
Learn our workshops are in high demand .

Click here to read full article>

. . . . . . . . . . . . . . . . . . . . . . .

Green Fitness
Solutions for Everyone

Provided by Alanna Honigman,
Global Marketing Manager, SportsArt

SportsArt: Green Fitness Solutions for Everyone
SportsArt has been an industry leader in innovative
design and manufacturing excellence since 1977.
The company consistently seeks to advance industry standards,
positioning itself as one of the most creative manufacturers of
premium quality fitness, medical, performance, and residential
equipment. SportsArt is one of the largest single brand
manufacturers in the world and is sold in over 8
0 countries worldwide.

Click here to read full article>

. . . . . . . . . . . . . . . . . . . . . . .

ABC Financial Introduces
Some Exciting Programs

Provided by Jennifer Hutchinson,
Corporate Marketing Director, ABC Financial Services, Inc.

At ABC Financial we’re always growing, changing
and developing new and innovative plans to provide
the best service possible for our clients. We keep our
clients in mind with everything we do. By developing
new programs, software updates and onsite trainings
we can ensure we stay at the forefront of the changing
industry and strive to meet all of our clients’ needs.

Click here to read full article>

. . . . . . . . . . . . . . . . . . . . . . .

Meet Bjorn Bjerkoe,
Daxko’s New Chief
Technology Officer

Written by Allison Ferrell, Demand Generation Manager, Daxko

Bjerkoe brings extensive experience building and leading
strong teams in the software industry, including most ecently
in the health & wellness technology space.

Daxko, the industry leader in member-based health & wellness
software, announced the recent appointment of Bjorn Bjerkoo
as Chief Technology Officer. Bjon (pronounced “B-yearn”)
has already begun serving as CTO in the Daxko Denver office.
He reports directly to Dave Gray, Daxko’s Chief Executive Officer,
and has joined the Daxko leadership team.

Click here to read full article>


. . . . . . . . . . . . . . . . . . . . . . .

Make Way For FreeMotion

Provided by Brandon Hadley, Marketing Coordinator, Freemotion

Make way for Freemotion: The industry veteran makes a
major comeback with a new product and a new brand

Freemotion, a part of the ICON Health & Fitness family of companies,
seems to have a crystal ball when it comes to predicting new trends.
Not only was Freemotion the first company to introduce cable-based
strength training, their Incline Trainer was the first commercial-grade
treadmill to hit 30% incline and a -3% decline. And now with
growing excitement over their Reflex Treadmill and a brand
reveal right around the corner, there’s a lot brewing at
Freemotion’s Logan, Utah headquarters.

Click here to read full article>



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MACMA is a professional network of athletic, health, fitness, racquet and sports clubs throughout
Maryland, Virginia, Washington DC, Delaware, Pennsylvania and New Jersey. As a regional affiliate of IHRSA,
MACMA's mission is to address the needs of the industry at a regional level and to promote the interests of
the industry within the region. Please log on to our website to learn more.

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