August/September 2019 E-News

ABC Financial Announces New CEO and Expanded Leadership Team

Provided by – Jennifer Hutchinson, Director of
Public Relations and Events, ABC Financial Services, LLC

• Paul Schaller ascends to Vice Chairman, working with leadership team to deliver exceptional client experiences and support ABC’s strategic initiatives
• Expanded leadership team to build on ABC’s heritage and industry leading position

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Smart Fitness Announces new training course – How to get New Clients

Provided by – John Platero, Founder and CEO of The
National Council for Certified Personal Trainers, CEO of Smart Fitness

Smart Fitness has added a new onboarding course for personal trainers entitled "How to get New Clients."  It seems a lot of personal trainers have a challenge with meeting new members off the gym floor. In the digital age, many people have lost the ability to "look up" and take notice of new members. The art of conversation is being lost. This new course addresses these issues and provides the personal trainers with tools on how to meet new members, gain their respect and give them a taste of what it's like to train with a personal trainer. The course will be on the Smart Fitness portal this month!

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Merritt Clubs is enhancing the member experience at its Fort Avenue Club

Provided by – Donyel Cerceo, Merritt Clubs

Merritt Clubs’ Fort Avenue location recently introduced a 40’ retro-fitted shipping container to their outdoor pool deck. Inside, the space is split between a commercial kitchen and full-service bar. The new bar/restaurant is run and operated by Merritt’s internal culinary team, LM Poolside, named after Merritt’s founder, Leroy Merritt. The decision to introduce this concept to the pool was to improve the member experience, ensuring high-quality food and service is being delivered to members. The container features a full-service kitchen that includes a 9’ hood, two Pitco fryers, one Southbend Convection Oven, one 60” flattop grill, two continental chef bases, and two true salad stations. The food menu features a wide range of items including cheese steak egg rolls, tuna poke, chopped Thai crunch salad, street tacos, Baja chicken sandwich and more. At the bar, members can enjoy fresh orange and grapefruit crushes, margaritas, and Spiked Seltzers among other beverage options.

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HydroMassage Introduces
All-New Lounge 440X;
Next Generation of Water Massage

Provided by – Hilary Wahlbeck, Marketing Manager, HydroMassage

Clearwater, FL– Celebrating 30 years of innovation, HydroMassage announces the introduction of the all-new Lounge 440X, designed with a focus on recovery and wellness.

“We couldn’t be more pleased to introduce this new product to mark our company’s 30th year”, commented Paul Lunter, HydroMassage Founder / CEO. 

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Becoming an Artist of Experience

Five steps to creating an experience
that will improve client retention!

Provided by - Gabrielle Guynan, M.S., CSCS, CES, PES, CPT, FMSC, BrickBodies

Personal Trainers are far more than the rep counting drill sergeants' clients so often expect to see out on the gym floor. Personal Trainers form the most intimate of relationships with a club’s member base through regular, personal interaction. They are muscle experts, fitness educators, motivators, therapists, life coaches and friends. But how do you ensure your trainers are setting themselves apart? How do you ensure an experience is being delivered that will keep those clients coming back, and even better, telling their friends? The answer: help your trainers become artists of experience! What follows are five steps to ensure the personal training experience you deliver is beyond expectation, day in and day out.

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SYNRGY180 Functional
Training by Life Fitness

Provided by - Anthony Morelli, Director,
Segment & Sponsorship Development, Life Fitness

According to the latest report from IHRSA, 27% of the total consumer population (both health club members and non-members) participated in a small group training session 2017. And, it’s a popular workout option across all age groups.

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Corporate Fitness Works launches
new fitness center design division

Engaging fitness amenities are now a “must-have” for commercial real estate owners and developers

Provided by – Corporate Fitness Works

President of CFW Design, John Ruyak (right) with Design Project Manager, Cory Christman (left) introducing CFW Design at the recent Building Owners and Managers Association (BOMA) International Annual Conference and Expo in Salt Lake City this past June, 2019.

Photos show examples of CFW Design projects, including a revamped indoor cycling studio for employees at a large corporate campus in Overland Park, KS and a cutting-edge strength and conditioning area that was part of a fitness center new build at corporate campus in Moorseville, NC.

Corporate Fitness Works (CFW) has announced a new fitness center design division, responding to demand from commercial real estate owners and developers who want to take a more sophisticated approach in fitness center design.

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