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August/September 2019 E-News

 

August/September 2019

In This Issue:

2019 MACMA Annual Conference
& Golf Tournament – Thank you!

MACMA is excited to announce
Julia Arguelles as the new President of the Board of Directors!

MACMA Annual
Golf Tournament and Contests

MACMA Annual Conference
Awards & Scholarships 

Club Member Spotlight: Healthtrax Fitness and Wellness

Associate Member Spotlight
Fitness On Demand

ABC Financial Announces New
CEO and Expanded Leadership Team

Smart Fitness Announces
new training course
How to get New Clients

Merritt Clubs is enhancing the member
experience at its Fort Avenue club

HydroMassage Introduces
All-New Lounge 440X;
Next Generation of Water Massage

Becoming an Artist of Experience

SYNRGY180 Functional
Training by Life Fitness

Corporate Fitness Works launches
new fitness center design division

 

2019 MACMA Annual Conference
& Golf Tournament – Thank you!
The 2019 Annual MACMA Conference went off without a hitch! Over 150 attendees took part in the all day conference at The Westin Annapolis, Growing Together to Maximize Impact! The engaging speaker line up included industry icons Luke Carlson, Will Phillips, Frank Ancharski, Jennifer Carr, Sheldon McBee, Dan Burns, Michael Benton, Dawn Taylor, Azeza Tessereau, Lisa McQuire, Jeremy Shore, and Dustin Blackwell. Participants listened to an enthusiastic keynote by Luke Carlson on Crafting the Customer Experience, engaged in a think tank roundtable, participated in a live fitness experience, networked with the fabulous sponsors, vendors, and other industry professionals. A huge thank you to all our MACMA sponsors, especially our Platinum Level sponsors Matrix and LifeFitness!

. . . . . . . . . . . . . . . . . . . . . .

MACMA is excited to announce
Julia Arguelles as the new President
of the Board of Directors!

Julia Arguelles

. . . . . . . . . . . . . . . . . . . . . .

MACMA Annual Golf
Tournament and Contests 

Congratulations to our 1st and 2nd place
teams in the MACMA Annual Golf Tournament!

First Place
Greg McCarthy, Wellbridge
Brian Price, Wellbridge
Jeff Snyder, Wellbridge
Brian Donahoe, Wellbridge

Second Place
Ajay Malhotra, Columbia Association
Rachelle Weisberg, Columbia Association
Joan Lovelace, Columbia Association
Sean Gilliland, Columbia Association

Congratulations to our Longest Drive Winners
Women- Joan Lovelace, Columbia Association
Men- Sean Gilliland, Columbia Association

Congratulations to our Closest to the Pin Winners
Men- Mike Ault, Fitness of Demand
Women- Rachelle Weisberg, Columbia Association

Congratulations to our Putting Contest Winners
Men- Mike Ault, Fitness On Demand
Women- Joan Lovelace, Columbia Association

. . . . . . . . . . . . . . . . . . . . . . .

MACMA Annual Conference
Awards & Scholarships 

Congratulations to this year’s award winners! 

Outstanding Community Service Award 
Corporate Fitness Works

Distinguished Service Award
Emily Gordon, Body Zone Sports

 


UPCOMING
WEBINARS:


CLICK HERE
for complete
2019 webinar
schedule
and details



Associate Member Spotlight
Fitness On Demand

  Club Member Spotlight
 Healthtrax Fitness & Wellness

 

Welcome to our newest Associate Member
Fitness on Demand!

Please contact Mike Ault at 
Mault@fitnessondemand24.com

 

 

 

 


Healthtrax Fitness
& Wellness 40 Years
in Fitness

 Industry pioneers established in 1979 with
1400 staff serving 50,000 members in 17
Healthtrax locations in 5 states

Provided by
Debbie Stauble, Director Talent
Acquisition & Recruiting, Healthtrax

Founded to bring fitness to the public before
it was fashionable and built by innovative
and extraordinarily driven employees; Healthtrax
celebrates 40 years as one of the first multi club
operators in the industry. We are our people,
our members, our community.

Click here to read full article>

 

Board of
Directors

Officers:

 Ex Officio
Leslie Flynn
Columbia Association

President

Julia Arguelles
Corporate Fitness Works

Vice President 
Dustin Schnee
Merritt Clubs

Secretary
Dori Nugent
Club La Maison


Treasurer

Anish Manrai
Columbia Association

Executive Director
Kerry Campbell

MACMA
Board Members:


Maria Crennan
Hockessin Athletic Club

Jacquelyn Lofaro
Corporate Fitness Works

Nicole Meidinger

Rob Wise
Merritt Clubs


ABC Financial Announces New CEO and Expanded Leadership Team

Provided by – Jennifer Hutchinson, Director of
Public Relations and Events, ABC Financial Services, LLC


• Paul Schaller ascends to Vice Chairman, working with leadership team to deliver exceptional client experiences and support ABC’s strategic initiatives
• Expanded leadership team to build on ABC’s heritage and industry leading position

Click here to read full article>

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Smart Fitness Announces new training course – How to get New Clients

Provided by – John Platero, Founder and CEO of The
National Council for Certified Personal Trainers, CEO of Smart Fitness

Smart Fitness has added a new onboarding course for personal trainers entitled "How to get New Clients."  It seems a lot of personal trainers have a challenge with meeting new members off the gym floor. In the digital age, many people have lost the ability to "look up" and take notice of new members. The art of conversation is being lost. This new course addresses these issues and provides the personal trainers with tools on how to meet new members, gain their respect and give them a taste of what it's like to train with a personal trainer. The course will be on the Smart Fitness portal this month!

. . . . . . . . . . . . . . . . . . . . . . .

Merritt Clubs is enhancing the member experience at its Fort Avenue Club

Provided by – Donyel Cerceo, Merritt Clubs

Merritt Clubs’ Fort Avenue location recently introduced a 40’ retro-fitted shipping container to their outdoor pool deck. Inside, the space is split between a commercial kitchen and full-service bar. The new bar/restaurant is run and operated by Merritt’s internal culinary team, LM Poolside, named after Merritt’s founder, Leroy Merritt. The decision to introduce this concept to the pool was to improve the member experience, ensuring high-quality food and service is being delivered to members. The container features a full-service kitchen that includes a 9’ hood, two Pitco fryers, one Southbend Convection Oven, one 60” flattop grill, two continental chef bases, and two true salad stations. The food menu features a wide range of items including cheese steak egg rolls, tuna poke, chopped Thai crunch salad, street tacos, Baja chicken sandwich and more. At the bar, members can enjoy fresh orange and grapefruit crushes, margaritas, and Spiked Seltzers among other beverage options.

. . . . . . . . . . . . . . . . . . . . . . .

HydroMassage Introduces
All-New Lounge 440X;
Next Generation of Water Massage

Provided by – Hilary Wahlbeck, Marketing Manager, HydroMassage

Clearwater, FL– Celebrating 30 years of innovation, HydroMassage announces the introduction of the all-new Lounge 440X, designed with a focus on recovery and wellness.

“We couldn’t be more pleased to introduce this new product to mark our company’s 30th year”, commented Paul Lunter, HydroMassage Founder / CEO. 

Click here to read full article>

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Becoming an Artist of Experience

Five steps to creating an experience
that will improve client retention!

Provided by - Gabrielle Guynan, M.S., CSCS, CES, PES, CPT, FMSC, BrickBodies



Personal Trainers are far more than the rep counting drill sergeants' clients so often expect to see out on the gym floor. Personal Trainers form the most intimate of relationships with a club’s member base through regular, personal interaction. They are muscle experts, fitness educators, motivators, therapists, life coaches and friends. But how do you ensure your trainers are setting themselves apart? How do you ensure an experience is being delivered that will keep those clients coming back, and even better, telling their friends? The answer: help your trainers become artists of experience! What follows are five steps to ensure the personal training experience you deliver is beyond expectation, day in and day out.

Click here to read full article>
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SYNRGY180 Functional
Training by Life Fitness

Provided by - Anthony Morelli, Director,
Segment & Sponsorship Development, Life Fitness

According to the latest report from IHRSA, 27% of the total consumer population (both health club members and non-members) participated in a small group training session 2017. And, it’s a popular workout option across all age groups.

Click here to read full article>

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Corporate Fitness Works launches
new fitness center design division

Engaging fitness amenities are now a “must-have” for commercial real estate owners and developers

Provided by – Corporate Fitness Works


President of CFW Design, John Ruyak (right) with Design Project Manager, Cory Christman (left) introducing CFW Design at the recent Building Owners and Managers Association (BOMA) International Annual Conference and Expo in Salt Lake City this past June, 2019.




Photos show examples of CFW Design projects, including a revamped indoor cycling studio for employees at a large corporate campus in Overland Park, KS and a cutting-edge strength and conditioning area that was part of a fitness center new build at corporate campus in Moorseville, NC.

Corporate Fitness Works (CFW) has announced a new fitness center design division, responding to demand from commercial real estate owners and developers who want to take a more sophisticated approach in fitness center design.

Click here to read full article>

 


 

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MACMA is a professional network of athletic, health, fitness, racquet and sports clubs throughout
Maryland, Virginia, Washington DC, Delaware, Pennsylvania and New Jersey. As a regional affiliate of IHRSA,
MACMA's mission is to address the needs of the industry at a regional level and to promote the interests of
the industry within the region. Please log on to our website to learn more. http://www.macmaclubs.org

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